Search engine optimization which has been at the forefront of social media optimization, is very familiar with navigating the waters of this new marketplace for its clients. Much like traditional SEO, the key to success in these growing marketplaces lies first in conducting extensive research on demographics, keyword usage, and relevant communities prior to initiating social media optimization initiatives. As opposed to everything before it, this research is not directed toward overt selling practices in these markets.
The first objective of social media optimization is to be seen as a trusted member of the community. Developing this trust comes from marketing efforts which focus on adding value and interaction, over the instinct to advertise and sell products/services. These actions include free research, community interaction, and timely responses to questions or requests for more information. As opposed to the traditional methodologies of marketing/advertising campaigns, blatant and unrelenting selling is seen in social media circles as a huge annoyance and is generally considered as pure spam.