On Weekends, 59% of page views on real estate websites comes from Smartphone’s and tablets. Digital marketing spending is forecasted to increase to 35% of total budgets by 2016*, how much is your digital marketing budget going to be to build YOUR brand awareness as a real estate agent?
The Top 3 Digital Marketing Activities Key to Success —Website, Social Marketing and Digital Advertising. The best strategy is to try something, track results, and then tweak your strategy to maximize Return On Investment (ROI).
The Targeting Options for Facebook Ads Are Laser Focused
Unlike AdWords with Google, Facebook ads are targeted to the users’ demographic and interests. You can ensure that your budget is only spent on the most relevant audience, meaning you can get value out of even the smallest budget.
Facebook Has a Massive Audience Which WILL Include Buyers and Sellers
With over 1.39B users according to Facebook, you can all but guarantee a good percentage of your target audience of buyers and sellers will be on Facebook.
If You Can‘t Track your Marketing Activities Then Don’t Do It!
Easily track how much you spent on a Facebook ad, the total number of times your ad was shown (Impressions), the number of different people who saw your ad (Reach) and the average number of times (Frequency)
Gain an Edge over Your Competitors
As powerful as Facebook’s advertising platform is, it’s surprising how many real estate agents are still not using it. As a result, if your competitors aren’t advertising, you gain a fantastic advantage and an opportunity to win business you might have otherwise lost out on.
Read more>> Investor SEO